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Our services as marketing automation experts
We work with you to define your requirements and target processes that are relevant for your campaign automation and implement them on the basis of our solutions. From the ideal database in the CRM system to the customer service solution, we keep an eye on the entire field of your digital applications.
- Strategic consulting taking into account your individual needs and goals
- Requirements definition as the basis for targeted implementation
- Implementation of a marketing automation solution such as Actito or Sugar Market
- Individual integration and interface development for an optimally networked system landscape
- Data analysis and reporting to gain insights and continuously improve measures
Why automated marketing processes are important for your company
Marketing automation aims to increase the efficiency of your marketing measures by automating and optimizing targeted communication and interaction. Automated campaigns that are triggered by certain events or actions are conceivable. If you know the individual data of your customers and prospects, you can improve the customer experience and increase your conversion rate. Once your multichannel campaigns are running on autopilot, you can use the time gained for other tasks.
Data basis for your marketing activities
We are experts in data management and can network your systems in the best possible way. By optimizing your IT infrastructure, you have many opportunities to communicate your offers even more effectively.
CRM system
The basis for successful marketing measures is consolidated customer data and a 360-degree view, which you can obtain from your CRM system.
Online store
The data from your online store also offers you a wide range of options for addressing your customers: For example, you can measure shopping cart abandonment and send your customers email reminders or special offers to motivate them to complete a purchase.
Customer service solution
Your customer service tool can also serve as a source for targeted marketing measures. For example, you can send targeted offers to customers who have submitted a complaint or claim.
Your benefits with us as a marketing automation agency
- We have many years of experience in working with the sales and marketing departments of companies in a wide range of industries. This allows us to put ourselves in the shoes of your specialist departments and understand the challenges very well.
- You benefit from our extensive technical expertise, which we use to develop digital solutions and customized interfaces for you that fit seamlessly into your system landscape.
- Thanks to our know-how in data management, we can already start with the data basis in order to develop your processes from the ground up in a clean and well thought-out manner.
Definition: What is marketing automation?
The automation of business processes is an essential part of any company's digital transformation. Marketing automation is specifically designed to automate, optimize and manage your marketing processes. It enables your business to automate repetitive tasks such as email campaigns, lead nurturing and customer interactions. Through data analysis and segmentation, you can send personalized messages to the right audience at the right time.
There are several ways to deliver your customer approach automatically. Artificial intelligence (AI ) offers numerous opportunities to play out the right content on relevant channels at the right time and thus increase the likelihood of conversions. Activities in the area of marketing automation include
- Email marketing: sending targeted and relevant messages
- Lead nurturing: Nurturing leads effectively and guiding them through the sales funnel
- Social media automation: managing social media platforms by planning, creating and publishing content
- Landing pages: Creation of individual landing pages and conversion forms
Tip:
Pay particular attention to personalization. Tailored content and recommendations for individual customer needs can improve your customers' customer experience enormously!
Your marketing automation service provider from Hamburg
We look forward to getting to know you and your company and learning more about your project. Simply arrange a non-binding consultation with us and we will get back to you as soon as possible!
FAQ about Marketing Automation Agency
Marketing automation is used to automate, optimize and manage your marketing processes. It enables your company to automate repetitive tasks such as email campaigns, lead nurturing and customer interactions.
Smaller automation solutions can be implemented in-house, while larger concepts require technological expertise and human resources. If these are available in your company, you can implement a sophisticated marketing automation strategy yourself, otherwise it is worth commissioning an external service provider.
